The Coloring Book Craze
Coloring books aren’t just for kids anymore. Just browse
through your favorite bookstore or retailer and you’ll notice stacks of adult coloring books—soothing coloring books with birds, animals, and nature
scenes to those specifically designed for unicorn fans, cat lovers, and
everything in between.
Why were coloring books tossed out with our childhood
anyways? Adults reap therapeutic benefits while coloring. It is an inexpensive
way to de-stress, relax, and slow down. In our high-stress world of deadlines
and decisions, grownups are turning to this alternative method for dealing with
anxiety.
The proof is in the numbers. Amazon has over 2,000 adult
coloring book titles and according to Quartz, sales of coloring books in the
U.S. shot up from 1 million to 12 million units in 2015 alone. The world is
crazy about coloring!
So what does this mean for the promotional industry? For those
that are in the education, healthcare, or healing industries (or really any kind
of industry where folks could benefit from a little stress relief!), offer up a
coloring book option. And don’t forget to throw in a fresh new pack of crayons
or colored pencils for good measure!
Check out our other stress relief options: stress balls
and thinking putty!