Top 5 Reasons Why Companies Create A Company Store
I recently came across this article within our industry and thought that the content might help those of you who are considering a company store:
The following are the top five reasons why companies create an online company store to help manage their promotional products and corporate apparel:
1. To control their branding: brand abuse is out of control, they have no system of protection for their brand
2. To simplify their corporate apparel program: apparel selection and ordering is messy and requires too much administration
3. To centralize their location: they have no organized system to easily see and purchase the branded products
4. To control their purchasing: product purchasing is fragmented, no purchasing leverage and little organizational control
5. To minimize administration: too much energy duplicated across multiple locations to create similar branded products and delivery channels
You can reduce this list down to three simple words: speed, power and control. Speed is important in getting branded materials into the hands of the people that need them the most, quickly. Power is critical because a large organization needs a scalable, robust eCommerce solution that can handle virtually any branded product. Control is imperative. Maintaining brand consistency and providing easier ways to track departmental purchases are critical components to a healthy store.
The bottom line is, within most large organizations, the internal staff is spending too much time procuring and organizing material for their brand; the creative capital of these employees is best spent on mission-critical objectives, (i.e., selling, communications, market development, etc.). A company store provides the perfect vehicle to save time and simplify what is normally a complicated process. Understanding these issues will help you sell and help your clients manage profitable online company stores.
If you have any questions about our company store capabilities, email me anytime at josh@skyhighmarketing.com.
Josh Kozinski
The following are the top five reasons why companies create an online company store to help manage their promotional products and corporate apparel:
1. To control their branding: brand abuse is out of control, they have no system of protection for their brand
2. To simplify their corporate apparel program: apparel selection and ordering is messy and requires too much administration
3. To centralize their location: they have no organized system to easily see and purchase the branded products
4. To control their purchasing: product purchasing is fragmented, no purchasing leverage and little organizational control
5. To minimize administration: too much energy duplicated across multiple locations to create similar branded products and delivery channels
You can reduce this list down to three simple words: speed, power and control. Speed is important in getting branded materials into the hands of the people that need them the most, quickly. Power is critical because a large organization needs a scalable, robust eCommerce solution that can handle virtually any branded product. Control is imperative. Maintaining brand consistency and providing easier ways to track departmental purchases are critical components to a healthy store.
The bottom line is, within most large organizations, the internal staff is spending too much time procuring and organizing material for their brand; the creative capital of these employees is best spent on mission-critical objectives, (i.e., selling, communications, market development, etc.). A company store provides the perfect vehicle to save time and simplify what is normally a complicated process. Understanding these issues will help you sell and help your clients manage profitable online company stores.
If you have any questions about our company store capabilities, email me anytime at josh@skyhighmarketing.com.
Josh Kozinski