Summer Fun Can Drive Promotions

Drive the point home that your product or service is solid and beats the competition by using a simple summer theme “ building a sand castle. First, send your clients or prospective clients a simple sand shovel. Use copy that plays on an idea of one shovel at a time, or you have to have the basics to begin with. Then send them an imprinted pail with copy around the idea that if it doesn™t hold water it is no good to them or that your product/service bridges the gap between where your clients' resources are and where they need them to be. Then send them a sand mold with copy either about breaking the mold or how your product/service conforms to your client's needs. Then send them a sifter to help sift out the bad offers they might receive.

In the end you can wrap it up based on the theme of building the castle together or taking another approach and sending an imprinted rock (a paperweight) to make the point that while the foolish man builds his house upon the sand, the wise man builds his house (business) upon the rock. Your company is that rock.