The Hunt for the Perfect Shirt


Paging through a catalog to select the perfect apparel for your needs can be daunting. With so many choices, how do you choose the right shirt? You need inside information to understand the terminology. 


What’s in an ounce? 
When the description lists a weight, like 4.5 oz., it is the weight of a square yard of the fabric. However, weight does not directly affect the quality of the shirt. A lighter weight shirt would be perfect for a warmer climate. Retail‐style fashion shirts are also lighter weight. 

Picking Cotton 
More than fabric weight, the type of cotton and how it has been processed affects the quality of a shirt. 

Supima, Pima and Egyptian cotton: 
The length, strength and fineness of the fiber of raw Pima or Supima cotton creates fine, soft threads for weaving, which gives you a higher quality shirt. Beware of ‘Egyptian cotton’, which can be a misleading term. While Egypt is a high producer of Pima cotton, much of the cotton imported from Egypt is not Pima cotton.  

Combed, Ringspun, and Singles: 
Combed and Ringspun cotton create a softer fabric with a finer weave. The additional processing of the raw fibers and the spinning technique produce exceptional finished garments. The weight of the cotton thread, described as ‘singles,’ also contributes to the quality of the final product. The industry standard for a premium quality, fine, soft shirt is one woven with 30 singles. 

Beyond Cotton 
Blends of cotton and polyester or rayon are less likely to shrink, wrinkle, fade or form pills as a result of friction. Commonly blended fabrics are polyester and modal. Modal is a type of bio‐based rayon made from beech wood, sometimes marketed as ‘synthetic silk.’ 

Performance Apparel 
Garments labeled as performance, dry, or active wear offer features like breathability, moisture wicking, anti‐odor, anti‐microbial, and UV protection. Marketed under a number of trademarked names, these pieces are woven exclusively of polyester. 

What’s your best fit? 
Below, we’ve outlined a few apparel suggestions based on common events we often provide garments for.

Summer Camps, Student Organizations, Giveaways - you can get away with a basic shirt, 100% cotton or a cotton/poly blend; don’t worry about cotton types or the weight of fabric or thread – unless your climate calls for a light‐weight shirt. 

Retail or Company Store, Employee Outing or Loyalty Program - Check out combed and ringspun and/or pima cotton shirts. If you decide to go with a blend, focus on cotton/modal fabrics. 

Golf Outings, Team Apparel, Office Apparel - Keep your eye on the performance wear, pure poly or a poly blend is sure to achieve your goals. 

Don’t see you’re event type listed?  Don’t sweat. Sky High Marketing is your apparel expert. We provide you with the knowledge you need to get the perfect shirt. Call us to begin your consultation right now. 

Wisconsin 262‐542‐8286 
Las Vegas 702‐436‐0867 

Apparel Overload?

Just recently a customer mentioned to me that there are too many wearable options to choose from these days. This got me to thinking that maybe there are a lot more people in the same position.

In order to simplify things for you I have chosen 4 different shirts that will fit any promotional budget and need. These Good, Better, Best options make selection easy. Take a look!

Good: Jockey ® Men’s & Ladies’ Essential Luxury Blend Pique
• 65% polyester/35% ringspun combed cotton
• Men’s S-6XL • Ladies’ XS-3XL








Better: Jockey® Men’s & Ladies’ Essential Ringspun Pique
• 100% Ringspun combed cotton
• Men’s S-6XL • Ladies’ XS-3XL








Technical: Jockey ® Men’s & Ladies’ Ultimate Pique
• 100% Micro polyester moisture wicking pique
• Men’s S-6XL • Ladies’ S-3XL








Best: Page & Tuttle ® Men’s & Ladies’ Signature No-Curl Pima Pique
• 100% Pima cotton honeycomb pique
• Men’s S-4XL • Ladies’ XS-3XL







If you would like to talk about a project using one of these shirts, or if you have something else in mind, contact me or one of my colleagues at Sky High Marketing today!

Ken Maltby, Marketing Consultant
Sky High Marketing
262-542-8286 or toll free at 1-888-204-4403