Innovation in Apparel Decoration

It’s here – an entirely new line of garments, and it will blow you away.

• Retail inspired looks
• Two new brands: Puma and Elevate
• Fabric technology for pill and snag resistance, moisture wicking and waterproofing

But we’re most excited about are the decoration options we can bring you with this line.  

Deboss – Previously reserved only for leather or hard covered stationary pieces this method creates an impression of your logo right in the garment. For a tone-on-tone look with a special touch, deboss adds a new level of sophistication to apparel decoration.  

Heat Transfer – Super clean edges, brilliant colors, and large messages, heat transfers can handle it all. With the capability to use virtually any number of colors in the same image this is a perfect solution for full color logos.  

Laser Etching – Step aside pens and flashlights, laser etching is here for apparel! This is offered for the first time on many of our polos, microfleece and jackets.

 Embroidery – a classic method that gives a high value look to your branded garment. But don’t stop here, combine embroidery with debossing or heat transfers for a truly unique piece.  

Location – Don’t be limited, these new techniques make standard locations a thing of the past. Instead of the sleeve or left chest, think hip or along the shoulder. With our new imprint methods, you can decorate your apparel almost anywhere you can dream up!

Watch for Sky High Marketing staff showcasing a brand new jacket showing off these new decoration techniques! Call us today so you can see our newest line in person.

The Hunt for the Perfect Shirt

Paging through a catalog to select the perfect apparel for your needs can be daunting. With so many choices, how do you choose the right shirt? You need inside information to understand the terminology. 

What’s in an ounce? 
When the description lists a weight, like 4.5 oz., it is the weight of a square yard of the fabric. However, weight does not directly affect the quality of the shirt. A lighter weight shirt would be perfect for a warmer climate. Retail‐style fashion shirts are also lighter weight. 

Picking Cotton 
More than fabric weight, the type of cotton and how it has been processed affects the quality of a shirt. 

Supima, Pima and Egyptian cotton: 
The length, strength and fineness of the fiber of raw Pima or Supima cotton creates fine, soft threads for weaving, which gives you a higher quality shirt. Beware of ‘Egyptian cotton’, which can be a misleading term. While Egypt is a high producer of Pima cotton, much of the cotton imported from Egypt is not Pima cotton.  

Combed, Ringspun, and Singles: 
Combed and Ringspun cotton create a softer fabric with a finer weave. The additional processing of the raw fibers and the spinning technique produce exceptional finished garments. The weight of the cotton thread, described as ‘singles,’ also contributes to the quality of the final product. The industry standard for a premium quality, fine, soft shirt is one woven with 30 singles. 

Beyond Cotton 
Blends of cotton and polyester or rayon are less likely to shrink, wrinkle, fade or form pills as a result of friction. Commonly blended fabrics are polyester and modal. Modal is a type of bio‐based rayon made from beech wood, sometimes marketed as ‘synthetic silk.’ 

Performance Apparel 
Garments labeled as performance, dry, or active wear offer features like breathability, moisture wicking, anti‐odor, anti‐microbial, and UV protection. Marketed under a number of trademarked names, these pieces are woven exclusively of polyester. 

What’s your best fit? 
Below, we’ve outlined a few apparel suggestions based on common events we often provide garments for.

Summer Camps, Student Organizations, Giveaways - you can get away with a basic shirt, 100% cotton or a cotton/poly blend; don’t worry about cotton types or the weight of fabric or thread – unless your climate calls for a light‐weight shirt. 

Retail or Company Store, Employee Outing or Loyalty Program - Check out combed and ringspun and/or pima cotton shirts. If you decide to go with a blend, focus on cotton/modal fabrics. 

Golf Outings, Team Apparel, Office Apparel - Keep your eye on the performance wear, pure poly or a poly blend is sure to achieve your goals. 

Don’t see you’re event type listed?  Don’t sweat. Sky High Marketing is your apparel expert. We provide you with the knowledge you need to get the perfect shirt. Call us to begin your consultation right now. 

Wisconsin 262‐542‐8286 
Las Vegas 702‐436‐0867 

Apparel Overload?

Just recently a customer mentioned to me that there are too many wearable options to choose from these days. This got me to thinking that maybe there are a lot more people in the same position.

In order to simplify things for you I have chosen 4 different shirts that will fit any promotional budget and need. These Good, Better, Best options make selection easy. Take a look!

Good: Jockey ® Men’s & Ladies’ Essential Luxury Blend Pique
• 65% polyester/35% ringspun combed cotton
• Men’s S-6XL • Ladies’ XS-3XL

Better: Jockey® Men’s & Ladies’ Essential Ringspun Pique
• 100% Ringspun combed cotton
• Men’s S-6XL • Ladies’ XS-3XL

Technical: Jockey ® Men’s & Ladies’ Ultimate Pique
• 100% Micro polyester moisture wicking pique
• Men’s S-6XL • Ladies’ S-3XL

Best: Page & Tuttle ® Men’s & Ladies’ Signature No-Curl Pima Pique
• 100% Pima cotton honeycomb pique
• Men’s S-4XL • Ladies’ XS-3XL

If you would like to talk about a project using one of these shirts, or if you have something else in mind, contact me or one of my colleagues at Sky High Marketing today!

Ken Maltby, Marketing Consultant
Sky High Marketing
262-542-8286 or toll free at 1-888-204-4403

In Other News…

Cotton Prices Continue to Climb

Our suppliers are keeping us updated on the rising cost of cotton in the futures market. In an update we received today, we learned that late last week cotton prices rose again to more than $2.00 a pound. When trading resumes tomorrow, after the President’s Day holiday, traders are bracing for large price fluctuations.

One expert explains: “The global shortage has been aggravated by devastating flooding last year in Pakistan, one of the world’s leading producers; a lower-than-expected harvest in China, where farmers are also hoarding supplies in expectation of even higher prices; and export restrictions in India, another important producer. In the US, the largest cotton exporter, most of last year’s plentiful crop has been sold.”

So, how do you keep your shirt as retailers warn about raising prices in response to the market? Stay tuned for updates here on the Sky High Marketing blog to keep ahead of the curve. Be prepared and place apparel orders early to avoid getting caught in the next price hike.

Preview Las Vegas 2011

We had a blast at Preview Las Vegas two weeks ago. Our ‘Guess the Flavor’ lip balm contest was a hit and we had a great time visiting with everyone who took time to stop by our booth. We also got to take our new trade show display out for the first time – it really made an impact. Contact us for creative items for your next trade show. And don’t forget to stop by our Facebook Page to see the photos we posted. While you’re there, click the “Like” button!

Efficiency Tools

If you’ve ever wondered if an online company store is just what your organization needs to more efficiently manage your corporate collateral, then now is the time to read company president Josh Kozinski’s blog on The latest installment of his series “Why an online company store is right for you” was posted last week. If you haven’t already, it’s time to read all about it!

Colleen M. Feldner, Marketing Coordinator

Cotton Prices Hit 140-Year High

Cotton trading has surged over 65% this year. A string of bad harvests and demand from China have sparked worries of a global shortfall, leaving prices at the highest level since the Civil War. (Yes, I said the CIVIL War, as in 1863.)

Prices for Gildan, Hanes, Port & Company and Jerzees products will increase beginning Monday, November 1. But the real news is that an end to the rising cost of cotton does not seem to be in sight. Our suppliers monitor yarn costs and supply daily and expect price increases to continue in the coming months.

If you are planning to purchase cotton apparel in the near future and into the New Year, I would suggest you consider moving up your buying timeline. With prices on the rise, this is your chance to lock in the price of your cotton shirts before the next increase hits.

Ken Maltby, Sky High Marketing