Coloring books aren’t just for kids anymore. Just browse through your favorite bookstore or retailer and you’ll notice stacks of adult coloring books—soothing coloring books with birds, animals, and nature scenes to those specifically designed for unicorn fans, cat lovers, and everything in between.
Why were coloring books tossed out with our childhood anyways? Adults reap therapeutic benefits while coloring. It is an inexpensive way to de-stress, relax, and slow down. In our high-stress world of deadlines and decisions, grownups are turning to this alternative method for dealing with anxiety.
The proof is in the numbers. Amazon has over 2,000 adult coloring book titles and according to Quartz, sales of coloring books in the U.S. shot up from 1 million to 12 million units in 2015 alone. The world is crazy about coloring!
So what does this mean for the promotional industry? For those that are in the education, healthcare, or healing industries (or really any kind of industry where folks could benefit from a little stress relief!), offer up a coloring book option. And don’t forget to throw in a fresh new pack of crayons or colored pencils for good measure!