The Power of What We Do

As a busy Mom and the CFO of our company I’m always thinking about how to get the most for my money. If you have a limited budget for company marketing that’s exactly what you’re doing, too.

So, when I read last week that promotional products offer just about the best CPI (cost-per-impression) out there, beating prime-time TV, radio and print ads, I was really impressed. According to the 2010 Global Ad Specialty Impressions Study recently released, promotional products have a better return on investment than most other media!

Admittedly, it was the survey that made me sit up and take notice (more details on that in a minute), but when I thought about it I realized that - wow! It’s really true! Here’s the pen that I got from the bank that I keep in my purse, the travel mug from my insurance company (I love reusable things!) the water bottles my kids have from their school (that we take EVERYWHERE) the recyclable bag that I got from the Farmer’s Market that I take the grocery store with me every week, the lip balm from the doctor’s office! It’s all here and I use it all the time. And while I’m using it I’m seeing the name of the company or organization that I got it from, but better yet – SO IS EVERYONE AROUND ME.

Now here are the facts.

The survey was released by ASI (Advertising Specialty Institute) an organization made up of promotional products suppliers and distributors, of which Sky High Marketing is a proud member. Membership in ASI has a number of benefits for a distributor like us; one of the biggest is the educational opportunities. Our membership in this top organization highlights our credibility and commitment to our industry.

A couple of the survey conclusions that I found most interesting were:

  • Cost per Impression: In the U.S., the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents.

  • "When compared to other forms of media like television or radio, promotional products are very affordable and effective. For a modest investment, a small company can obtain the type of exposure normally reserved for large companies with significant advertising budgets."

  • Product Usage: Bags have the highest number of impressions in a month, over 1,000. In fact, over one-third (36%) of those with incomes under $50,000 own bags.

  • Gender Preferences: Males are more likely than females to own shirts and caps, while females are more likely to have bags, writing instruments, calendars and health and safety products than males.

  • "Knowing the likely recipient of a promotional product is paramount for an advertiser. Decorating items that have special appeal to the end-user will mean the item gets used more often and held longer, extending the product’s life span and increasing the number of impressions it makes."

  • Popular Products: The most commonly owned promotional products among U.S. respondents are writing instruments (46%), followed by shirts (38%) and calendars (24%).

“Research provided by the Advertising Specialty Institute, ©2010, All Rights Reserved.”

Contact us if you would like to see the full survey – or if you’re ready to place your order!

Rachel Kozinski, CFO Sky High Marketing