Thirty million Feel Good Bucks were distributed during the three-month promotion, which ended January 4. Consumers had to visit a local Jamba Juice location to redeem the Bucks and find out what exactly they had won.

The vouchers were distributed online and via brand partners, direct mail and street teams which featured Bananaman, the official Jamba Juice "Jambassador." Bananaman made his first appearance in New York on October 6, handing out pre-loaded Metrocards in additional to the Bucks. He then moved on to Chicago, Los Angeles and San Francisco.

The chain also offered consumers the chance to win their ultimate "Feel Good Moment." The contest, which could be entered in-store or by filling out the information on the back of a Feel Good Buck, offered three winners the chance to fulfill any wishes up to $10,000 in value.

"Feel Good Events" were another way Jamba Juice engaged consumers. These random acts of corporate kindness included happenings such as Free California Flatbreads Day. "Jamba's mission revolves around promoting healthy, active fun and engaging our customers in exciting and unique ways," says James D. White, president and CEO of Jamba Inc. "The Feel Good Moment campaign gives us over 30 million opportunities to engage consumers through multiple channels and in a variety of memorable, positive and lighthearted ways."